What is Personal Finance?
Personal finance is the process of planning and managing
personal financial activities such as income generation, spending,
saving, investing, and protection. The process of managing one’s personal
finances can be summarized in a budget or financial plan. This guide
will analyze the most common and important aspects of individual financial
management.

Areas of Personal Finance
In this guide, we are going to focus on breaking down the
most important areas of personal finance and explore each of them in more
detail so you have a comprehensive understanding of the topic.
As shown below, the main areas of personal finance
are income, spending, saving, investing, and protection. Each of these
areas will be examined in more detail below.

1. Income
Income refers to a source of cash inflow that an individual
receives and then uses to support themselves and their family. It is the
starting point for our financial planning process.
Common sources of income are:
- Salaries
- Bonuses
- Hourly wages
- Pensions
- Dividends
These sources of income all generate cash that an
individual can use to either spend, save, or invest. In this sense, income can
be thought of as the first step in our personal finance roadmap.
2. Spending
Spending includes all types of expenses an individual
incurs related to buying goods and services or anything that is consumable
(i.e., not an investment). All spending falls into two categories: cash (paid
for with cash on hand) and credit (paid for by borrowing money). The
majority of most people’s income is allocated to spending.
Common sources of spending are:
- Rent
- Mortgage payments
- Taxes
- Food
- Entertainment
- Travel
- Credit card payments
The expenses listed above all reduce the amount of cash an individual has available for saving and investing. If expenses are greater than income, the individual has a deficit. Managing expenses is just as important as generating income, and typically people have more control over their discretionary expenses than their income. Good spending habits are critical for good personal finance management.
3. Saving
Saving refers to excess cash that is retained for future
investing or spending. If there is a surplus between what a person earns as
income and what they spend, the difference can be directed towards savings or
investments. Managing savings is a critical area of personal finance.
Common forms of savings include:
- Physical cash
- Savings bank account
- Checking bank account
- Money market securities
Most people keep at least some savings to manage their cash flow and the short-term difference between their income and expenses. Having too much savings, however, can actually be viewed as a bad thing since it earns little to no return compared to investments.
4. Investing
Investing relates to the purchase of assets that are
expected to generate a rate of return, with the hope that over time the
individual will receive back more money than they originally invested.
Investing carries risk, and not all assets actually end up producing a positive
rate of return. This is where we see the relationship between risk and return.
Common forms of investing include:
- Stocks
- Bonds
- Mutual funds
- Real estate
- Private companies
- Commodities
- Art
Investing is the most complicated area of personal finance and is one of the areas where people get the most professional advice. There are vast differences in risk and reward between different investments, and most people seek help with this area of their financial plan.
5. Protection
Personal protection refers to a wide range of products that
can be used to guard against an unforeseen and adverse event.
Common protection products include:
- Life insurance
- Health insurance
- Estate planning
This is another area of personal finance where people typically seek professional advice and which can become quite complicated. There is a whole series of analysis that needs to be done to properly assess an individual’s insurance and estate planning needs.
The Personal Finance Planning Process
Good financial management comes down to having a solid plan
and sticking to it. All of the above areas of personal finance can be wrapped into
a budget or a formal financial plan.
These plans are commonly prepared by personal bankers and
investment advisors who work with their clients to understand their needs and
goals and develop an appropriate course of action.
Generally speaking, the main components of the financial
planning process are:
- Assessment
- Goals
- Plan development
- Execution
- Monitoring and reassessment
Personal Finance Budget – Example
Preparing a budget or a financial plan is critical for
giving you the best shot at achieving your personal and family goals. Below is
an example of a simple monthly budget that could be used to manage
your income, expenses, savings, and investments.
As you can see in the example below, there are three
potential sources of income (salary, bonus, and other), followed by a list of
expenses (rent, food, groceries, restaurants, entertainment, childcare costs,
vacations, etc.), and the difference between the two is the person’s monthly
surplus or deficit.

If you’d like to use this free template to help you with your personal finances and planning, please download the Excel spreadsheet and edit it as appropriate to fit your own needs. Additionally, you should always consult a professional advisor before making any financial or investment decisions.
Personal Finance Careers
There is a wide range of careers that relate to personal
financial management and advice. If you’re passionate about any of the topics
mentioned in this guide, you may want to consider a career in the industry.
Some of the most common careers include:
- ·
Personal banker
- ·
Wealth manager
- Investment advisor
- Insurance advisor
- Tax advisor
- Estate planner
- Financial planner
- Mortgage broker
To learn more about the different careers in finance, visit
FINANCE WITH BRAIN ’s interactive Career Map to explore options on
the corporate side of the industry. Some of the most common jobs on the
corporate side include investment banking, private equity, and corporate development.
Additional
Resources
Thank you for reading this FINANCE WITH BRAIN guide to
personal finance. We hope it has helped you understand what managing personal
finance is all about, why it’s important, and how to go about doing it.
FINANCE WITH BRAIN’s mission is to help anyone become a
world-class financial analyst and have a meaningful career. To help you in your
journey, you’ll find these additional FINANCE WITH BRAIN resources helpful:
- Corporate Finance
- Public Finance
- Return on Investment (ROI)
- Salary Guides
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